THE PHILOSOPHY OF SANTI+SANTI
Santi+Santi: a communications laboratory. Yes, this is how we got started: as a laboratory. A workshop where we experimented a new approach to communication in all its various forms and formats. Our creative space has two locations based in Como and Milan. The latter is in a building that was once a factory, converted to office space ten years ago, and has grown over the years to become a studio, a “thought box”, a powerhouse of ideas and projects. Despite starting out life in a factory, we like to consider ourselves craftsmen. Or should we say, craftsmen of words and visual communications. What we share with craftsmen is their love of beauty and their attention to detail but most of all the uniqueness of every single thing they create and its ability to interpret the desires of its intended owner completely. Santi+Santi has taken the notion of “custom-made” as its guiding light: for us, creating something means forging an identity, grasping the spirit of a company and then building a 360 degree communication strategy around it. This is why we have decided that every project we take on has to be handled comprehensively throughout all of its various stages, establishing a relationship with our customers that is first and foremost based on listening and dialogue. A relationship marked by our sense of enthusiasm and ability to suggest innovative solutions that go beyond the traditional dynamics of public relations and a press office. It might be because we are a team of young people (who are one of a kind, to tell you the truth), who are firmly convinced you should find your job fun and exciting, and that it should always end up in new questions waiting to be answered. We are eager to observe, understand and be amazed: our work spans the whole of Europe – and has its eye on the Far East – and is always aware of what is going on in the various markets and their specific trends. NWe pool ideas every day in our “ideas workshop” to fulfil the need to convey messages that have to be razor-sharp. According to the philosophy of Santi+Santi, communication has to be based on a fundamental component for this to happen: emotion. That’s what we are here for: to create an emotional experience for you and for us.
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